Peter Durand

skaarendesign:

“It’s not the designer’s job to come up with the right solution, but rather to eliminate all the wrong ones.”

Nothing in the design profession is more contentious than the ‘creative process.’

The creative process is, simply put, the steps used to manage a project and outline goals.  The correct creative process makes the management of any given project simpler, the objectives clearer for all people involved (including your clients) and, if used properly, something that will tangibly increase productivity.

I can think of more than a few Account Executives and Strategic Directors that are going to roll their eyes at this post, dismissing the ideas presented here as an unnecessary distraction between signing one client and cold-calling the next – which is, of course, an embarrassing reaction considering the business they are in.

So, let’s not waste a lot of time pointing fingers and placing blame.  Let’s just dive right into it.

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